If you’re a Disney lover, hear this: Disney plans to track visitors' interests and purchases by placing a magic wristband on their wrists that will send information electronically to the Big Whigs at the Mouse House.
Called “Magic Bands,” the new wireless wristbands are billed as being hassle-free and convenient. But are they are bit creepy and invasive, too?
The Magic Bands will be linked to customer credit cards, allowing Disney to track purchases made by visitors. And according to NBC News, the bands will also be able to serve as room keys for those staying at Disney Resorts, as well as entrance passes for those getting ready to head over to the Magic Kingdom to hop aboard Splash Mountain.
"Imagine booking guaranteed ride times for your favorite shows and attractions even before setting foot in the park," wrote Tom Staggs, chairman of Walt Disney Parks and Resorts, in a blog posting yesterday. "With MyMagic+, guests will be able to do that and more, enabling them to spend more time together and creating an experience that’s better for everyone."
What makes the new wristbands more interesting (or more scary) is how they will allow Disney’s characters to interact with guests. Now, with MagicBands, you’ll likely see Mickey Mouse or Donald Duck strolling up to visitors and reciting their name or home state, as all of that personal information will be transmitted digitally throughout the park.
While there’s no doubt that Disney tracking its visitors can potentially make life at the parks more convenient, what about the issue of safety and privacy? How will Disney handle digital hackers? How will Disney handle transactions gone awry, or wristbands that open the wrong hotel room?
What do you think of Disney’s new proposed plan? Voice your Mickey-related thoughts in the comments section below.
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