Disney teases Super Bowl ad for 'Oz the Great and Powerful'

On Monday, Walt Disney Pictures unveiled a teaser video for their Super Bowl ad for the upcoming movie, "Oz the Great and Powerful." The film is being directed by Sam Raimi; the first publicly seen footage for the film was unveiled at the San Diego Comic-Con last year.

The film is adapted from L. Frank Baum's 1900 novel "The Wonderful Wizard of Oz," but is set prior to that novel, and serves as a prequel to the familiar 1939 movie, "The Wizard of Oz."

The film stars James Franco as Oscar Diggs, a small-time circus magician who is sucked from (where else?) Kansas and into (also, where else?) Oz. There, he meets three witches, Theodora (The Wicked Witch of the West, Mila Kunis), Evanora (the Wicket Witch of the West, Rachel Weisz), and Glinda (The Good Witch, Michelle Williams).

The Wikipedia summary for the film is as follows:

Raimi's film is set before the events of the 1900 book and 1939 film. Oscar Diggs (James Franco), a small-time circus magician with dubious ethics, is hurled away from dusty Kansas to the vibrant Land of Oz. He thinks he’s hit the jackpot, with fame and fortune his for the taking ... that is, until he meets the witches Theodora (Mila Kunis), Evanora (Rachel Weisz), and Glinda (Michelle Williams), who are not convinced he is the great wizard everyone’s been expecting.

Reluctantly drawn into the epic problems facing the Land of Oz and its inhabitants, Oscar must find out who is good and who is really evil before it is too late. Putting his "magical" arts to use through illusion, ingenuity, and even a bit of wizardry, Oscar transforms himself not only into the great and powerful Wizard of Oz but into a better man as well.

Super Bowl XLVII will be played next Sunday, Feb. 3, broadcast on CBS with an estimated start time of 6:30 p.m. EST. The game pits Jim Harbaugh's San Francisco 49ers against brother John Harbaugh's Baltimore Ravens (Jim is the younger of the two) in the "HarBowl."

The film, meanwhile, opens in 3D, 2D and IMAX 3D theaters on March 8.

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, Bay Area Movie Examiner

Michael Santo is a media fanatic living in the San Francisco Bay Area. Although his first love has always been technology, his second love is film, whether on the small screen or big. Although reality TV has taken hours - and hours - away from fine, scripted television, the combination of...

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