The studio also released a 21-second tease of the commercial.
In other words, a trailer of a trailer.
Disney also announced it will hold a promotional sweepstakes based on the 90-second commercial that will include prizes from Subway and Kawasaki.
To enter the sweepstakes, viewers must answer questions correctly about “The Lone Ranger” commercial. Prizes will be dispersed in pairs, one each for “You and Your Kemosabe.”
This commercial will air during the Super Bowl game on Sunday, which pits the San Francisco 49ers against the Baltimore Ravens.
What’s the marketing world come to?
A trailer for a trailer? Puh-leeze!
Thing is, the public at large will eat it up, which is why Disney—and several others—are providing “peeks” at this year’s Super Bowl ads in the first place.
Imagine that. A commercial to entice you to tune in to a commercial! Oh, and maybe watch some football while you’re at it!
As idiotic as that sounds, it’s proven to be pure gold to a myriad of advertisers, including snack chips and major motion pictures.