Disney prices go up for 2014 and this time the fee increase is the second one in eight months. Single-day admission at Orlando's Disney World is $99 for adults and children over the age of 10. USA Today reported Feb. 25 that this is a $4 increase over the $95.
When Disney prices went up last June, they jumped by $6 to $95. It has now become an annual expectation that the theme park will hike their admission fees.
Other Disney parks, such as Epcot, Animal Kingdom and Hollywood Studios, has increased its prices by $4 to $94 for a single-day admission.
Robert Niles is an industry observer of ThemeParkInsider.com. He has a theory as to why Disney prices go up so often.
"It almost seems as if Disney is daring Universal to go over the $100 barrier," Niles says. "We thought there'd be (an increase) this year, but more likely after Universal's price hike."
Universal Studios Florida park is on the verge of opening an additional Harry Potter attraction this summer -- Diagon Alley .
"That should increase demand for multi-park tickets, and whenever there's an increase in demand, there's an increase in price," Niles noted.
It will not be long until visitors will have to pay $100 to get into Disney theme parks. Will that impact revenue or park visitation if they "dare" to reach that number? If Disney prices go up annually, expect to see well over $100 for a single-day admission.
Heather focuses on trending news and entertainment headlines. To read more from this writer, her Twitter page is @HotTopicWriter or hit "Subscribe."