According to a Disney press release: "Debuting with iTunes as its exclusive launch provider, Disney Movies Anywhere is a simple, streamlined way to manage and enjoy your digital collection of Disney, Pixar, and Marvel movies on iPhone, iPad, iPad Touch and web experience. Plus, for a limited time, you’ll receive a free digital copy of Disney/Pixar’s 'The Incredibles' when you sign up and connect your iTunes account."
Disney Movies Anywhere coincides on the same day that Disney's animated 3-D blockbuster musical "Frozen" was released as a digital download. "Frozen" was nominated for two Oscars: Best Animated Film and Best Original Song (for "Let It Go"), and the movie is widely predicted to win one or both awards. (The winners will be announced at the Oscar ceremony on March 2, 2014.)
Walt Disney Studios and Disney-owned Pixar Studios have won several Oscars for Best Animated Film, including for "The Incredibles," "Up," "Toy Story 3" and "Brave."
Even though "Frozen" has now been released on home video, the movie is still playing in movie theaters, where it was released in November 2013. As previously reported, Disney also released a sing-along version of "Frozen" in U.S. and Canadian cinemas on Jan. 31, 2014.
Disney also owns Marvel Studios, which specializes in superhero films based on Marvel Comics. Movies released under Disney's ownership of Marvel include "The Avengers," "Iron Man 3" and "Thor: The Dark World."
In 2012, Disney acquired LucasFilm, which includes the "Star Wars" franchise.
Disney and its subsidiaries Buena Vista Pictures and Touchstone Pictures also release several non-animated movies or movies not related to comic-books. In 2013, those movies included "Saving Mr. Banks," "The Fifth Estate" and "Delivery Man."
Disney Movies Anywhere includes exclusive content, such as behind-the-scenes featurettes of Disney movies. Here are two examples from "Frozen" (a featurette titled "The Making of 'Frozen'") and "Thor" (a featurette titled "The Battle of Vanaheim").