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Disney launches Movies Anywhere, cloud-based digital service and app

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On Feb. 25, The Walt Disney Studios released its new cloud-based digital movie service, Disney Movies Anywhere. The free service and iTunes app allows consumers to watch movies Disney, Pixar, and Marvel at home and wherever they are.

Disney Movies Anywhere is available on Apple iOS devices, including iPhone, iPad, and iPod Touch, Apple TV and internet browsers. iTunes is the premier digital movie provider for the app, although other providers are expected to be added in the future.

"Disney Movies Anywhere offers an exceptional consumer experience built around some of the most beloved and popular entertainment brands in the world," said Alan Bergman, President, The Walt Disney Studios in a media statement. "This unique technology underscores Disney's commitment to meeting our consumers where they are with the content they want, and we're thrilled to debut with iTunes, the #1 digital media retailer in the world."

More then 400 titles are available, reflecting several Disney movie divisions, including Pixar Animation Studios and Marvel Studios, are available on Disney Movies Anywhere. The service's release is timed to take advantage of the digital release of Disney’s hit animated movie “Frozen” as well as of “Thor: The Dark World.” Both became available Tuesday.

To promote the app, Disney Movies Anywhere users who activate and connect their account to their iTunes account will receive a free copy of Disney-Pixar’s animated 2004 film “The Incredibles.” (The offer is good for a limited time.)

The free Disney Movies Anywhere app is available at the App Store on iPhone, iPad and iPod Touch. Users may also visit www.appstore.com/disney or may sign up via the Disney Movies Anywhere website. Account holders must be 13 years or older and the app is currently available only to U.S. residents.

Disney Movies Anywhere acts as “digital movie locker”

Walt Disney Studios refers to Disney Movies Anywhere as a "digital movie locker” that makes digital content available across platforms and devices. The service allows users to manage and view movies they've purchased online; store digital copies of Blu-ray and DVD purchases; watch bonus content and previews of Disney-related content; and buy movies.

In addition, Disney Movies Anywhere features simultaneous access on multiple device and users can stream movies – via its website – to their desktops or laptops (Mac or PC).

Consumers with digital copies of movies already on their iTunes can sync them with their Disney Movies Anywhere account to watch on the app. Those consumers with any unused codes from their purchased Blu-ray and DVD releases, which Disney has made available on select Disney, Pixar and Marvel films since 2008, can be used with the new service. In addition, Disney Movie Rewards Points can be earned from digital purchases through Disney Movies Anywhere.

"Disney Movies Anywhere is an adaptable digital ecosystem designed to help consumers consolidate their Disney movie collections and enjoy them for years to come," said Jamie Voris, Chief Technology Officer, The Walt Disney Studios. "The beauty of this technology is that it enables us to work with iTunes and future provider partners to ensure movie lovers have streamlined access to all of their favorite Disney titles no matter which device they are on. The intuitive layout of the website and app creates an easy and enjoyable browsing environment for the whole family."

Disney Movies Anywhere's functionality is built upon Disney's proprietary digital rights locker, KeyChest.

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