The Disney Channel has a new logo! The updated, less boxy look debuted over the weekend, and reaction was mixed. But it was a necessary change, according to Ron Pomerantz, vice president of marketing and creative at the Disney Channel. Pomerantz told Adweek the network’s original logo was a temporary fix when widescreen television sets became popular. It ended up staying around longer than intended.
For the new logo, the channel’s trademark “wand ID” (when Disney stars draw Mickey Mouse ears with a magic wand and the logo appears) had to still work—even with old footage from shows no longer on the air.
The new logo, which features mini Mickey ears as punctuation over Walt Disney’s telltale signature, is getting the star treatment from some of Disney’s rising stars, like newcomer Rowan Blanchard, who plays Riley on the highly anticipated “Girl Meets World.” When Blanchard wields her wand she says, "I can't believe I'm doing this!"
The Disney Channel's new logo will be featured on each of the network’s 42 worldwide channels this year. In addition, all of the on-air graphics will be getting makeovers.
Of course, longtime Disney Channel watchers have seen the evolution of the logo. In 1983, it started as a simple rounded TV screen with a Mickey Mouse ears silhouette. By 1997, a bold revamp featured various Disney characters within the logo. Other versions included a colorful Mouse Ears TV.
You can take a walk down memory lane and see all of the past Disney Channel logos here.