Skip to main content
  1. Life
  2. Society & Culture
  3. Social Issues

Disney CEO Bob Iger remarks that Disney has polished the Marvel brand

See also

According to ComicBook.com on Tuesday, in an interview by CNBC with Disney CEO Bob Iger, he had talked about Disney's partnership with the Marvel brand and how "Guardians of the Galaxy" speaks volumes in regards to that brand. Disney has done rather well for itself this year and revealed their quarterly profit to be $2.25 billion. This proved to be a rise of 22 percent compared to the same quarter last year in 2013.

Director James Gunn, Marvel Studios president Kevin Feige, and a host of others were rather supportive marketing "cheerleaders" of sorts for the backing of such a risky film with obscure characters, it was thought to be rather risky. But the long run of already successful films that had a go around prior to director Gunn's film, Marvel Studios figured it was worth the risk. Iger mentioned that "Guardians of the Galaxy" was great at acting representative of Marvel's strength.

"We did not think that the spotlight had been put on the Marvel brand, and we thought, with their continued success especially in terms of producing movies, and with Disney as a partner, or with them being part of Disney, we could burnish the Marvel brand. I think we’ve done a good job of that. I don’t mean to sound overly conceited about it, but I think Guardians of the Galaxy speaks volumes in that regard."

Iger mentioned an already preordained set of Marvel comic book movies set for the future such as "Ant-Man" which stars Paul Rudd, Joss Whedon's "Avengers: Age of Ultron", and "Captain America 3" which will mark the return of the Russo brothers at the helm. Iger stated recently that "Guardians of the Galaxy 2" release date set to be in 2017. "

Guardians of the Galaxy" has already been announced as being number one in the summer at the box office this past weekend. Also, it looks like the Russo brothers do think the move for "Batman v. Superman: Dawn of Justice" to March 25, 2016 is a good idea.

Gunn's "Guardians of the Galaxy 2's" full date is set for release come July 28, 2017.

Advertisement

Related Videos: