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Disney Attempts To Reduce Overcrowding

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Since the opening of the new Disney California Adventure in June 2012, the resort has often reported record attendance during its quarterly reports. As a result, The Disneyland Resort suspended new sales of its popular Southern California annual passport because of the crowds.

The parks have been extremely crowded on Sundays; the only weekend day usually available for those with the Southern California passes, which now cost $379 on renewal. A cheaper pass, the Southern California Select at $289, is blocked out on weekends and is available for new purchases.

Other annual passes, the Deluxe with some Saturday and peak-holiday-period blackouts, selling for $519, and the no-blackout Premium, selling for $699, may be suspended in the future.
“Due to the popularity of our annual pass program, and to preserve the guest experience for our annual passholders and all guests, future sales of all annual passes will be subject to availability,” Disney said in a statement. The Southern California passes could be sold again when “renewal rates return to an appropriate level that preserves the guest experience.”

In 2012, Disney attempted to reduce the number of annual passholders, which had grown to over 1 million, when it dramatically hiked annual pass prices, but only saw record sales and attendance instead.

Source: OC Register


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