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Disney animated movie "Frozen" items dominate Amazon

Frozen is the highest-grossing animated movie of all time.

Disney’s animated children’s movie “Frozen” was released on DVD this week, and according to Bloomberg BusinessWeek, it is the top all-time kid’s movie. Advance orders for the DVD began on November 27. The DVD, a two-disc set, sells for $19.96 on Amazon and the digital download through Amazon Instant Video sells for $14.99 in the standard version. The Hi-def digital download sells for $19.99. “Frozen” was originally released in theaters on November 22, 2013.

Disney chairman and CEO Bob Iger stated on March 19 that “Frozen” will be the highest grossing animated movie in Disney history, surpassing Toy Story. The movie has grossed $1.03 billion since it was released last November. “Frozen” is one of those movies kids are watching over and over again, similar to the Lion King and Toy Story – it is just that good. According to IMDB, the plot summary is:

“Fearless optimist Anna teams up with Kristoff in an epic journey, encountering Everest-like conditions, and a hilarious snowman named Olaf in a race to find Anna's sister Elsa, whose icy powers have trapped the kingdom in eternal winter.”
Main character voices are done by Kristen Bell, Josh Gad,and Idina Menzel.

As with many other Disney box office hits, “Frozen” has become commercialized and immortalized through toys and other promotional items. Amazon shows over 11,000 results for the keyword search “Disney Frozen.” Products are found across a variety of categories including:

Arts & Crafts


Clothing and Accessories


Health and Personal Care

Home & Kitchen

Movies & TV



Sports and Outdoors

Toys & Games

The obvious commercial items are toys, but Disney has left no stone unturned when manufacturing “Frozen” themed products – they know their audience. Some interesting “Frozen” products:

Party supplies (plates, napkins, Mylar balloons, cupcake toppers)

Girls’ sleepwear

Wall stickers and murals

iPhone cases

Mouse pads

Lunch boxes

Bedding sets

Coffee mugs

Sellers wanting to jump in on the “Frozen” craze should do their homework.

For faster turnover and higher profit potential, make sure the item is not an Add-On or priced near $10, because it could become an Add-On very quickly. Most Add-On items are stuck in no-man's land because they cannot be shipped on their own - they must be shipped with other qualifying items.

Verify the purchase price supports the profit based on the current Amazon price. Prices can drop very quickly on Amazon as more and more sellers offer the same product.

Choose profitable items with fewer sellers, as this allows for more price control.

Be careful with quantities – navigate slowly. Sellers often see dollar signs and purchase too much of a product, only to be left with a lot of stock when prices drop. Go wide on products, not deep. You don't want to be left with 400 Frozen sleeping bags in your garage. See all Disney "Frozen" items on Amazon.

Read the full Bloomberg BusinessWeek article here.

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