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Discovery Familia launches health and wellness campaign

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Discovery Familia, the Hispanic community arm of Discovery Channel, announced Feb. 5 the launch of its Camino al Bienestar campaign, which is part of a continued commitment to Hispanic women and their families. Camino al Bienestar is a year-round initiative that will offer resources and advice about a variety of health and well-being topics, including prevention, alternative medicine, nutrition and physical fitness.

Each month, Camino al Bienestar will target a specific health topic such as prenatal care, skin care, breast cancer, men’s health, fertility and mental health. Each topic will be showcased in Discovery Familia programming and in informative shorts hosted by Dr. Selene Velasco, as well as a specially created microsite.

For the month of February, the campaign will focus on heart disease, which continues to affect disproportionate numbers of Hispanic women. During American Heart Month, the network is again joining forces with The Heart Truth.

In addition to Dr. Selene’s shorts, the special campaign programming includes Comidas Curativas, which is a series hosted by diet and nutrition experts about the powers of certain foods to cure health problem. Comidas Curativas airs on Saturdays at 10 p.m. on Discovery Familia. For more information about the Camino al Bienestar campaign, please visit Camino al Bienestar or Facebook.

Comidas Curativas se transmite todos los sábados a las 10 p.m., el Discovery Familia. Para obtener más información sobre el Camino al Bienestar campaña, por favor visite Camino al Bienestar o Facebook.

To view other topics from this author, visit the author’s page. ©2014 Yvonne P. Mazzulo, All rights reserved. Connect with Yvonne on Twitter, Facebook, and Google Plus.



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