Discounted juice cleansers will be offered at New York Fashion Week this year. ABC News reported the shocking news on Jan. 29. The Council of Fashion Designers of America made the controversial decision. It was a dangerous marketing move on their part.
The CFDA collaborated with Organic Avenue, a weight loss company. They will sell the juice drinks during Fashion Week, starting on Feb. 7. Some are concerned that this move promotes eating disorders.
The CFDA and Organic Avenue are said to offer the discounted juice cleansers to fashion models in the shows. Models also have a choice of two salads: a dandelion salad and a cauliflower salad.
They will also receive a 50 percent discount for the juices and food. Not only is the diet food dangerous, but so is the discount. This could prompt models to consume more of the product.
A juice cleanse is a type of extreme diet. Dieters must drink it and consume nothing else for a few days. It can cause serious side effects such as headaches, dizziness, dehydration and abnormal bowel movements.
These discounted juice cleansers don't even offer any health benefits. Dr. Hensrud of Mayo Clinic says the words "cleanse" and "detoxification" are just buzzwords. This is not a healthy way to promote eating right. The CDFA and Organic Avenue brand have not been reached yet for comment.
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