Betty Crocker Rainbow Chip Frosting was discontinued in late 2013, much to the disappointment of many loyal fans. The canned frosting is basically vanilla icing with small bits of colored candies mixed in. It has been a favorite in many households for decades for birthdays, Mother's Day, Easter, or just because. Now Rainbow Chip Frosting has gone the way of many grocery products and is no longer available.
Fans of the frosting have even started several Facebook pages to voice their discontent and get the attention of the folks at Betty Crocker. On one page, “Bring Back Rainbow Chip Frosting,” members post screen shots of correspondence with Betty Crocker about bringing back the product. On March 9, a member named Tasha received this reply from Betty Crocker:
“Hi, Tasha, We’re so sorry to disappoint. Unfortunately, we discontinued the Rainbow Chip because just not enough people were buying it. We have been overwhelmed by the response from Rainbow Chip fans and are considering our options. Please stay tuned.”
So not really a promise to bring it back, but at least Betty Crocker is hearing its fans. If you are lucky, you might find some Rainbow Chip hiding in closeout stores like Big Lots or smaller, lesser known grocery stores in rural areas. But watch expiration dates. The frosting may have been sitting on the shelf for a while and could be out of date. Big Lots is famous for selling grocery items that are past their best buy date.
Then there is Amazon, where customers can find just about anything discontinued for a price. Currently there are 4 different listings for Rainbow Chip in different offers:
One 16 ounce container. There are 6 offers by different sellers. Prices range from $19.99 plush $5.49 shipping to $449.95. (The last offer is eligible for Prime and is probably a stock-out and the seller is just leaving the listing active.)
Three 16 ounce containers. Cost is $93.97 plus $4.49 shipping and is not Prime eligible.
Four 16 ounce containers. Cost is $49.99 and is not eligible for Prime.
Seven 16 ounce containers. Cost is $21.19 plus $26.30 shipping. It is not Prime eligible.
The best bet for sellers is the first offer of one 16 ounce can. The sales rank is the best of all choices at 14,996. The second offer of four cans is the next best offer, however, this means the seller needs to come up with four cans to make the multipack and that may be difficult since this product is nearly impossible to find.
As for buyers, enjoy eating some expensive frosting.