There is disconnect between hiring managers and applicants when it comes to a company’s online reputation, particularly in social media. A survey by Ft. Lauderdale, Fla., based Spherion Staffing found that 47% of candidates feel a company’s online reputation is important and influences how they feel about an organization. Despite this high number only 27% of human resources managers feel the same.
This is extremely important to consider when looking for highly qualified individuals. CareerBuilder.com reports 35% of highly skilled positions remain open for 12 weeks or longer.
The survey consisted of 2,035 employees and 225 human resources professionals.
“When considering these two surveys there is no other conclusion but that online reputations must be protected,” says Guillermo Williams of getmaximpact.com based in Rochester Hills, Mich.
Williams feels that employers must do everything possible when it comes to attracting top talent as the best people are always in short supply.
Social media includes Twitter, Pinterest, LinkedIn and Facebook. Software exists that makes it easy to determine when a company is mentioned making it possible to quickly respond. Some companies, like KLM Royal Dutch Airways, takes their customer comments on a live Facebook page. As risky as this sounds it allows them to quickly respond to complaints – and even delete them later.
© Max Impact, used with permission.
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