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dineLARestaurantWeek kicks-off January 20 with controversial $85 menu option

As a seasoned dineLARestaurantWeek regular since the foodie fest began six years ago, all I can say about the new $85 tasting menu that’s been added is, kudos to the promoters for using this to lure back chefs from Spago, Cut and others that were strangely absent the last couple of years. This is just a guess mind you. And, while the economy seems to have perked up, do they really think people want to pay New Year’s Eve dining prices for an event that is supposed to showcase LA’s food finest for less.

Foodie friends gather for last season's dineLARestaurantWeek at Gordon Ramsay in WeHo

In any event, all you foodies out there should mark the date of the next 12-day feeding festival that starts January 20, 2014 and features price fixed menus of # 15, $20 and $25 for lunch and $25, $35 and $45 at dinner time. The addition of the $85 multi-course menu was announced today by Los Angeles Tourism & Convention Board and will be offered at CUT, mar’sel, Melisse, Patina Restaurant, Spago Beverly Hills (see video for look at the remodeled room), and Valentino Restaurant.

“As the dining scene in Los Angeles evolves, so does dineLA’s Restaurant Week,” notes dineLA Director, Stacey Sun. “We wanted to add an experiential layer to the program, offering intrepid diners a curated experience that celebrates what makes dining in Los Angeles so unique. We are thrilled to have such high caliber restaurants on board to offer a new way to dineLA.”

FYI: anyone who signs up for the dineLA newsletter is automatically entered to win the ultimate prize—a restaurant gift certificate every week for one year. The 52-week prize is valued at $2,600. To book a reservation for dineLA’s RestaurantWeek visit and choose from over 300 restaurants.

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