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Digital spending mirrors physical video game market, down to start the year

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Somewhat mirroring the traditional retail video game market, one report had digital spending slow in the United States to kick off the New Year, according to a report today from VG 24/7.

In its monthly consumer report, industry analyst firm SuperData said that digital sales in the U.S. in January amounted to just $1.03 billion, higher than market research firm NPD Group estimated today but still a month-on-month decline.

According to the report, console and PC games particularly suffered a down month in January, though the mobile gaming sector saw a 7 percent rise and free-to-play online games jumped by 8 percent month-on-month.

The digital spending report comes out just after NPD Group’s traditional retail report today, which showed spending in the industry on the whole down 1 percent year-on-year.

A likely culprit for the slow month, NPD Group suggests, is the lack of success in the software sector on two fronts: Late-2013 launches didn’t perform as well in January compared to the previous year and less titles were released last month.

You can read that full Examiner report by clicking here.


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