Digital advertising is classified as any marketing media that is digitally displayed. Sources include, but are not limited to the Internet, smartphones, tablets, and electronic billboards.
St. Luke's University Health Network, in partnership with Innovare Medical Media of Summit, NJ, now has electronic signs (smaller version of the billboard) in the hospital, on its interior walls at four campus locations.
The Allentown, Bethlehem, Anderson (in Bethlehem Township), and Warren (in Phillipsburg, NJ) sites will proudly display advertisements from local business, promoting their wares and services. The Quakertown location will be getting a digital display in the near future.
In addition, about 20% of the marketing will be for health services that St. Luke's offers, a form of self-promotion, on highly-visible wall space at the hospitals.
St. Luke's is the first Pennsylvania health network to team with Innovare, and will feature displays for National Penn Bank and Service Electric Cable TV, as well as others.