Looks as if it will be a baby weight gain bummer in the summer for Kim Kardashian when it comes to raking in the big bucks in exchange for starring as a Jessica-Simpson-style role model for a commercial diet company such as Weight Watchers. When asked about their plans to seek out Kim as a celebrity spokeswoman, Medifast and Jenny Craig both pooped on the idea, reported TMZ on Jan. 3.
Medifast's reason: The company does not desire celebrity endorsements (possibly due to the amount of money involved: Jessica Simpson earned four million dollars to serve as the Weight Watchers spokeswoman, and Medifast ranks considerably lower than Weight Watchers when it comes to commercial success). As for Jenny Craig, the company said only, ""We will continue our working relationship with Mariah Carey." However, Kim and her sisters Khloe and Kourtney already represent QuickTrim, and they've been playing a lucrative role in promoting the product in cheeky ads and tweets.
"Since I started QuickTrim again a few weeks ago, I'm down 6 lbs!!! Yay best feeling. I was getting discouraged but now I'm so motivated!" Kim tweeted in October in what sounds like a canned promo. Prior to her pregnancy announcement, Kim also promoted QuickTrim in Australia. And given her tendency to less-than-desirable publicity (sex tapes aren't exactly what diet company publicity folks crave in a role model), Kim just may want to be grateful for her arrangement with that company. She also has another avenue: Kim previously created a series of fitness DVDs, designed to help you achieve a curvy bodacious butt, such as "Kim Kardashian: Fit In Your Jeans by Friday: Ultimate Butt Body Sculpt." What do you think? Would you buy an exercise DVD on how to restore your pre-baby body from Kim?