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DICK'S Sporting Goods Introduces New Women's Store

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Dick's Sporting Goods, Inc. is an authentic full-line sporting goods retailer offering a broad assortment of brand name sporting goods equipment, apparel and footwear in a specialty store environment. With over 500 stores nation wide they have something for everyone. Dick's Sporting Goods is expanding on their current offerings by focusing on the female fitness enthusiasts that shop online and in-store.

On May 1st, 491 DICK’S Sporting Goods across the U.S. introduced the women’s specialty store within their existing stores. With a colorful wall of sports bras, vibrant tables filled with color coded tees/tanks, and racks organized by specific needs, like running jackets and Yoga pants. Accessories and also a designated space, so women can match everything from their socks, to their gym bags, to their headbands.

Long gone are the days were DSG is a place for only men and kids – it’s a one stop shop for all our fitness needs and a place where fashion meets function. From the cute, printed leggings to the open back tops, DICK’s offers women a full range of merchandise that can take us from the studio to the street, while selling the brands we love, like Under Armour, Nike and lucy.

Visit the Women’s Fitness Look-Book to get the full experience. Through this look book you can navigate by a specific workout (Yoga, running, Kick Boxing, Cross Training, Barre) and interact with it, by clicking on gear. Once an item has been selected, you can access product details, have the option to share socially and can shop all related items straight from dicksportinggoods.com.

FOR ALL MY FITNESS UPDATES....

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