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DHL wins race to see Santa Claus

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Did you ever wonder how one man is able to deliver packages to all the good little boys and girls in the world in only one night? Of course, there is the different timezones to consider, as well as windshear, and the average velocity of a reindeer at altitude. There are also other factors, such as weight, that come into play. Perhaps Santa ate a few too many cookies in the past year?

We all know that no one knows how to meet deadlines for deliveries around the world quite like Santa Claus. However, a recent project by Georgia Tech’s Supply Chain & Logistics Institute in the US showed that DHL Express, the world leader in international express delivery, is right behind Santa and his elves when it comes to delivering shipments quickly and reliably.

The Great Package Race, a project conducted by students at the Georgia Institute of Technology, challenged different international parcel carriers to determine who could deliver packages to a specific location the fastest. In this year’s holiday edition of the race, the goal was to see which carrier could get packages to Santa Claus at the North Pole.

Under the direction of Professor John Bartholdi, the students dispatched festive packages containing Georgia Tech branded items such as t-shirts, baseball hats and coffee mugs, from the US on Friday December 13, with the official home of Santa Claus – Rovaniemi, Finland (eight kilometers north of the Arctic Circle) – as the final destination. The package sent via the expansive global network of DHL Express arrived first at Santa’s Doorstep on December 17, a full week ahead of the start of Santa’s own mammoth logistics operation, and beat the other contestants by more than a full day.

“We really admire Professor’s Bartholdi’s creativity in designing a fun activity which is helping to shape and inform the next generation of logistics leaders,” commented Ian Clough, CEO of DHL Express U.S. “No one knows the world like we do, and this contest is a great way of showcasing the world-class service of DHL and our expertise in international express delivery.”

Now, this doesn't mean that you should all go out and find a friendly DHL delivery man to sit on the lap of and tell what you want for Christmas. Or does it?

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