People in New York have once again been pranked by Thinkmodo, the viral video marketing agency that frightened unsuspecting customers last October with the telekinetic coffee shop surprise promoting the remake of the film "Carrie". However, Thinkmodo's most recent prank promoting this weekend's release of "Devil's Due" may cause nightmares for the victims of "Devil Baby Attack" as the hidden camera video premiered Jan. 14, 2014, on Yahoo Movies.
The robotic devil baby was created by Creature Effects Inc., the company that has created animatronic creatures for movies including "I Am Legend" and "Star Trek." The devil baby was parked around several New York neighborhoods inside of a remote control stroller.
"Our devil baby was covered and a hidden speaker inside the stroller would play looped audio of a crying baby," Thinkmodo co-founder David Krivicka told Yahoo Movies. "It was an interesting social experiment to see how many people would bother to check an abandoned stroller."
As many people walked by the stroller, curiosity led them to take a closer look of what appeared to be an abandoned bundle of joy. When someone got close enough to the stroller, team members remotely popped up the baby, the cries became demonic and the little bundle of terror also did some projectile vomiting.
There were three people operating the baby and stroller, one for the stroller and the other two for the baby's movement and sounds. The team decided to have fun with the remote control stroller by having it approach certain people as well.
"Some walking, some sitting around having hot coffee. Lot's of fun reactions there," Krivicka said.
The majority of the reactions were expected screams, shrieks and people running to get away, but there were some who were not phased by the devil baby. One man stood and stared, while a woman covered put the blanket back over the baby.
Krivicka said the victims of the prank were not upset and "were totally cool being in the video after getting the living hell scared out of them."
Devil's Due will be in theaters on Jan. 17, 2014. Check your local movie theater for show times.