Skip to main content
  1. AXS Entertainment
  2. Arts & Entertainment
  3. Arts & Exhibits

'Devil Baby Attack' viral video: Prank scarier than the movie

See also

Careful: That runaway baby carriage carries a devil baby. It might startle you. It might even scare you. But worst of all, it just might spew some fake vomit on you. (Fake or real, vomit is nasty stuff.) Yeah, it's that bad. And still, bad as it is, the viral video of the "Devil Baby Attack" that preceded the movie "Devil's Due" as a promotion is still better than the movie. As marketing goes, however, it's a hit.

Yahoo Movies posted part of the viral video Jan. 16. It starts by showing how the special effects guys used an animatronic baby (the "devil baby"), wired it up, and sent it rolling around the streets of New York. When solicitous and/or curious passersby check on what looks like an abandoned carriage, the devil baby attacks. That is, it sits up and screams at whoever happens to be there, sometimes hurling a stream of vomit at the pranked individuals. By the Saturday, the official "Devil Baby Attack" video had scored 33.8 million views on YouTube.

Well, it was bound to happen: The viral video pushed out ahead of a movie actually turns out to be better than what it promotes. According to BoxOfficeMojo.com, the film just cleared $3.5 million its first day in theaters. It will still make back its production costs ($7 million) and then some, which means those that are responsible for it could decide to make a sequel.

Or they could take the money and make something that Rotten Tomatoes could see posting higher than 32 percent among moviegoers (as of Saturday, Jan. 18).

So why is the "Devil Baby Attacks" video so much better than the movie? For one thing, it is more realistic, apparently. The reactions of the people in the video to the shrieking and vomiting child is entertaining (even more, the one guy who just simply stands there staring back at the howling child). According to Mark Kermode at The Guardian, the only thing truly terrifying about "Devil's Due" is its blatant number of rip-offs of other movies. Kermode generously labeled the practice "derivative."

Roger Ebert, in his scathing review of the film, may have had the best suggestion for the future of the movie. He suggests producers include the "Devil Baby Attacks" viral prank video in the bonus section of the DVD when it is released.

"Hopefully when the movie hits Blu-ray," he wrote, "the producers will remember to include some of this footage amongst the other bonus material. Actually, they might be better off simply releasing the hidden camera footage as the main feature and sticking the entirety of "Devil's Due" in the deleted scenes section where it belongs."

Advertisement

Today's top buzz...

  • Ted Nugent
    Ted Nugent concert at Native American casino canceled because of obvious reasons
    Music Buzz
  • NFL
    Pat Bowlen steps down as Broncos owner following Alzheimer's diagnosis
    Video
    NFL Buzz
  • Tina Fey
    See why Tina Fey is possibly the most popular woman in comedy at the moment
    Today's Buzz
  • Mick Jagger
    Mick Jagger promotes 'Get On Up' in New York, including Apollo Theater premiere
    Camera
    20 Photos
  • Boyhood
    The new film 'Boyhood' chronicles twelve years of one boy's life
    Camera
    19 Photos
  • Buffy
    We're counting down ten of the finest episodes of ‘Buffy the Vampire Slayer’
    Camera
    7 Photos

Related Videos:

  • Bollywood superstar, Mallika Sherwat
    <iframe width="560" height="315" src="//www.youtube.com/embed/70jT3YQq8Uc?VQ=HD720&amp;allowfullscreen=true&amp;autoplay=1"></iframe>
  • The cast of "Begin Again"
    <iframe width="560" height="315" src="//www.youtube.com/embed/uTRCxOE7Xzc?VQ=HD720&amp;allowfullscreen=true&amp;autoplay=1"></iframe>
  • Road to Paloma
    <div class="video-info" data-id="518308571" data-param-name="playList" data-provider="5min" data-url="http://pshared.5min.com/Scripts/PlayerSeed.js?sid=1304&width=480&height=401&playList=518308571&autoStart=true"></div>