The world of business networking and media marketing has seen a revolution in technology and skill sets that has lead to an entire new career path for people interested in social networking. This dynamic and fast paced world of social media has created a challenging and rewarding career path for many workers, in tech industries and digital media companies that have developed exclusively to take advantage of the way people have incorporated social media into their lives.
Are You a Digital Native with a Passion For Technology?
There are more ways than ever to reach people online. In addition, digital methods of marketing are now the preferred method in many industries. Social media experts manage and coordinate the message and content of companies in so many industries. It’s about being connected, with a steady flow of managed or branded messages, in many formats from tweets to blogs to videos to eNewsletters to white papers and many more, pushing the company message to consumers, whether for retail consumers or B2B.
There are many social media sites that are becoming “traditional” social media hubs, such as Facebook ™, Instagram ™, Twitter ™, LinkedIn ™, SlideShare ™, YouTube (TM), and Google+™ There are countless other sites that are aggregators of content Reddit™ , StumbleUpon™, consolidating what is found on these sites, and managing the content.
In addition, it is important to ask “How are you connected”. Mobile apps and tablet apps are increasingly the method of choice for reaching customers. Mobile device apps for iPhone and Android lead the market of consumer apps with nearly a million choices of apps, waiting to provide unique and customized services to everyone with a mobile device. Tablet apps have taken a portion of the PC market and moved them to tablet app consumers.
In addition to web sites and mobile, social media technologists understand web 2.0 and data such as web site statistics, usage data, ad data, usability surveys, customer engagement and other KPI metrics, and more that tell them how affective their marketing campaign is with reaching customers.
Are You a Content Specialist?
There are jobs available for people to provide / develop and manage content for social media applications. Companies provide email copywriting, content for their own web sites, and content for social media to market products and services to consumers and other businesses.
Content providers write and push content continuously (especially at peak times of the day) to web sites, social media sites, mobile apps, and sites belonging to other content providers such as sponsored content for social media, partner or collaborative products and their web sites, press releases and news sites, customer pages, etc.
There are also new ways to reach people with a wide array of new web address, shortened urls, and advanced bookmarking and sharing such as pinterest.com, bit.ly, ow.ly (HootSuite™), buff.ly, etc. These sites create more ways to reach consumers with marketing and social media content.
Do You Have a Background in technology, business, or communications?
Social media experts come from a number of backgrounds. Maybe they have a degree in liberal arts or business. They may also be technology grads, pursuing new ways of providing cloud services or writing new apps to manage social connections. They may also have experience in public relations, digital marketing, understanding data and Social Media Optimization (SMO), ROI, B2B, and other aspects of traditional marketing.
What Type of Jobs Are Available?
Below are some current listings for social media skills. These positions require formal education and experience, as well as office computing / technical skills. Many of these skills can be found in business programs, both undergraduate and graduate programs.
What’s the Next Step in Pursuing a Social Media Career?
There are many ways to pursue a social media career. Once you have identified skills that you have and the required skills for a position in social media, you may choose to take additional classes, update your resume, or apply social media skills in your current position. You may also choose to research additional types of careers in social media, to find the career path that is right for you. Remember, to stay current with your current skill set while pursuing any new career options.