Activision CEO Eric Hirshberg said video games should continue to do what they do best –– to transport gamers into a different world –– rather than shape themselves more like movies, according to a report today from VG 24/7.
In an interview with Edge, Hirshberg said he doesn’t share the “strange desire to morph games into movies” like some others in the industry, saying there’s something to be had with allowing different media to do what they all do best.
“There’s this strange desire to morph games into movies or have them behave more like movies; I don’t share that desire,” Hirshberg said. “Games are wonderful as they are and do different things better than other forms of media.”
Because games are interactive, Hirshberg said he believes they involve the audience more than any other form of entertainment.
With that in mind, Hirshberg said gamers being transported into an unfamiliar experience is key –– whether its being a pro athlete or driving fast cars or being a rock star.
“I think this is inherently what games do best, and so I’d expect that to be the basis of games for a long time to come. I don’t know if romantic comedy fits that model. I think that’s something that movies and TV do well,” Hirshberg said.
Also in the interview, Hirshberg said Activision looks forward to the next-generation of consoles in terms of social and multiplatform integration, which he believes will transform the industry much more than just better tech –– and most likely blurring mediums.
“I think this will be the element, much more than improved graphics, that will lead to the creative new ideas in game design –– the fact that there are multiple devices and much more of a social signature,” Hirshberg said.