Destination Gettysburg (formerly known as the Gettysburg Convention & Visitors Bureau) announced today that it is revamping its focus to be more inclusive of other experiences that the region has to offer. That’s not to say they are giving up on the Civil War, but based on lots of visitor feedback, they realize that Gettysburg has more than its Civil War heritage to offer.
“If you’ve been to Gettysburg before, then you know that there are a variety of things to do in our region,” said Stacey Fox, Vice President of Sales and Marketing for Destination Gettysburg. “This shift in marketing will highlight these experiences in an effort to appeal to a broader visitor base.”
In addition, Destination Gettysburg will incorporate a new tagline – “… and you thought we were just history,” as a way to emphasize its strategy to focus on those experiences beyond the Civil War.
“The history and heritage of Gettysburg will always be the destination’s legacy,” said Norris Flowers, President of Destination Gettysburg. “We aren’t ignoring that as a key attraction for visitors to travel here, but we are placing a greater emphasis on experiences that take these visitors into unchartered areas of the town and the county.”
“What our research concluded was that visitors often find out about these other experiences during their trip, much too late to extend the length of their vacation,” said Flowers. These experiences include the county’s wineries, orchards, health and relaxation, antiquing, outdoor recreation, great restaurants and family-friendly attractions.
"The new logo incorporates Destination Gettysburg’s new name with vibrant colors and seasonal aspects to showcase our natural beauty, our agriculture industry, and to highlight Gettysburg and Adams County as a year-round destination," said Fox.
From vineyards and wine-tasting to apples and agritourism, Gettysburg and Adams County offer many experiences to visitors that want to learn more about their food while tasting products of the land. Outdoor adventures from canoeing, kayaking, and swimming await those wanting to explore nature in the great outdoors. With all there is to see and do, it just might be time to reacquaint yourself and your family with a visit to Gettysburg. Get to know this great destination through fresh eyes and experiences while creating new memories.