Skip to main content
  1. News
  2. Business & Finance
  3. Marketing & PR

Despite marketing efforts does your door diminish the customer experience

See also

It is a good business practice to ensure that nothing inhibits your customer’s access to your business. Being able to easily get into and out of your parking is obviously part of the customer experience. But savvy successful business owners also know they need to provide quick unfettered access from the sidewalk or parking lot into the business.

Locking all entry doors and posting signs to go to a specific door is just one way some businesses preset an obstacle course to their customers. Other entry path faux pas include:

  • Trash cans within close proximity to the door. Find a pillar or other structurally significant feature to host the receptacles.
  • Carts should not be allowed to be “parked” blocking main logical paths from the parking lot. Keep your cart reservoirs along the front wall of the building if they need to be kept outside or off to the side of the entrance if they need to remain inside. It is a convenience to have them readily available for customers but there is a correct spot to place them.
  • Sign easels are a great way to call attention to lure customers, especially in a mall or strip shopping center. Resist the urge to place them where they will obstruct entry into the store as it is at that point they cease to be a positive marketing method.

Remember, successful retail establishments offer their customers a full positive experience, which includes easy entrance and exit.

This is excerpted from “Send customers a positive message”, part of the “How to” series at getmaximpact.com, a website based in Rochester Hills, Mich., dedicated to business and individual growth. Used by permission.

© Max Impact, used with permission.

Marketing and Public relations resources:

Advertisement

News

  • Baseball Hall of Fame
    The Baseball Hall of Fame in Cooperstown welcomes six new inductees
    Video
    Video
  • 2012 do-over
    If we were to re-do the 2012 election, a new poll suggests Romney would win
    Politics
  • Boko Haram
    Boko Haram kidnaps the wife of the vice prime minister of Cameroon
    World News
  • Ceasefire breaks
    Israel's Benjamin Netanyahu claims Hamas broke another brief ceasefire
    Gaza
  • Close call with CME
    Scientists tell how Earth survived a giant solar flare back in 2012
    Space
  • Comic-Con
    What's going on at Comic-Con? Get all the latest updates here
    Comic-Con