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Despite marketing efforts does your door diminish the customer experience

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It is a good business practice to ensure that nothing inhibits your customer’s access to your business. Being able to easily get into and out of your parking is obviously part of the customer experience. But savvy successful business owners also know they need to provide quick unfettered access from the sidewalk or parking lot into the business.

Locking all entry doors and posting signs to go to a specific door is just one way some businesses preset an obstacle course to their customers. Other entry path faux pas include:

  • Trash cans within close proximity to the door. Find a pillar or other structurally significant feature to host the receptacles.
  • Carts should not be allowed to be “parked” blocking main logical paths from the parking lot. Keep your cart reservoirs along the front wall of the building if they need to be kept outside or off to the side of the entrance if they need to remain inside. It is a convenience to have them readily available for customers but there is a correct spot to place them.
  • Sign easels are a great way to call attention to lure customers, especially in a mall or strip shopping center. Resist the urge to place them where they will obstruct entry into the store as it is at that point they cease to be a positive marketing method.

Remember, successful retail establishments offer their customers a full positive experience, which includes easy entrance and exit.

This is excerpted from “Send customers a positive message”, part of the “How to” series at getmaximpact.com, a website based in Rochester Hills, Mich., dedicated to business and individual growth. Used by permission.

© Max Impact, used with permission.

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