According to a report today from VG 24/7, Nintendo business development manager Dan Adelman and marketing manager Damon Baker said the company is seeking a facelift on the idea that Nintendo’s not developer friendly.
When asked if Nintendo gives off a “Will Wonka’s factory” vibe –– playing by their own rules and guarded –– Adelmen said, “I think that’s something we’re guilty of rather than something we want to boast about. And that’s something that we’re actually trying to change.
“We kind of historically have presented ourselves as very –– what’s the right word ––monolithic is probably not the vibe I’m going for. But it’s a very uniform company. Like, ‘This is the company’s stance.’”
Adelman said Nintendo needs to work on showing developers they’re open, accessible, and ready to work with them.
“I think more and more we’re realizing we need to make sure that everyone understands that there are actual people who work at Nintendo and we’re accessible and we can be reached and contacted,” Adelman said. “So I think we’re trying to do a better job at that outreach and breaking down this idea that there’s something behind those locked gates and no one can see what it is.”
Appealing to indie developers is one of the initiatives Nintendo is undertaking. According to Baker, several of the barriers that developers felt in the past –– expensive dev kits, the no home office policy, and platform fees –– have been eliminated.
“One thing that we’re addressing right now is expectations. Similar to what Dan was saying before, it’s a matter of doing a bit more education on our part of what those guidelines are and how it’s easier than ever before to be making games for Nintendo platforms,” Baker said.
“And just giving as much visibility to those initiatives as possible. So that, to me, is a barrier because I think some developers look at Nintendo and there is this iron gate in order to get content through and we just want people to know…that it’s really, we’re trying to make it as easy as possible and it’s easier than ever before to bring that content over.”