On Tuesday evening, Lady Gaga celebrated the "fact" that she is at number one on the "Worldwide" charts with Applause. However, several people noted that there is no actual worldwide chart that Lady Gaga is number one on. "Applause" appears to be gaining some momentum in the United States after the video was released. It is now number 4 on the iTunes sales chart, which isn't the official chart.
The worldwide performance of "Applause" on iTunes isn't echoing that of the United States, however. In Britain, Gaga has fallen to number 8. In Australia, she has fallen to number 12. Worldwide, the song is falling and Gaga has, in turn, started the most desperate marketing campaign in music history.
Last evening, Billboard's Bill Werde called out Gaga for posting a link where fans can watch the "Applause" video on repeat in order to cheat its chart performance. Last week, Gaga faced a backlash for offering to meet fans, but only if they download "Applause" multiple times and send the receipts. This led some to download the song at least 300 times. She also encouraged fans to keep pressing the Refresh button on her YouTube video.
If Billboard had any sense, they would disqualify Lady Gaga's "Applause" from charting. This would not only teach Gaga a lesson, but it would let the music industry know that they have to come up with better ways of marketing music.