There has been lots of buzz on the Versace label since the airing of the Lifetime television special in recent days and not to mention the collaboration of Donatella and Rapper M.IA. For Versace “Versus” brand due out Oct 16. 2013. Versace is one of the most highly recognized private fashion labels that got its start in 1978 opening its first boutique in Milan.
Its founder was an Italian designer Gianni Versace who named the fashion house Gianni Versace S.PA. Was killed in 1997 produces clothing, accessories, and makeup and home furnishings. Gianni started out studying architecture and doing costumes for the theatre and films. Versace was involved several screen projects from production design to costumes/wardrobes.
In 1970 His first job came when Complice hired him for it leather and suede collection and launch his first collection the same year. After which he signed on to work for Jorge Saud, who would later also become a partner with Giorgio Armani. He was most known for his friendship with big celebrities and musicians such as Princess Diana, Elton John, Madonna, Cher, Michael Jackson is said to have personally requested Gianni Versace design the outfits for his History world tour in 1996. Other well know Celebrities house are Tupac Shakur, The Notorious B.I.G, Carlos Coy, Beyonce and who can forget Elizabeth Hurley for the black dress and J-Lo for the green dress at Grammys.
Its been rumored Princess Diana was offered $1million to walk the catwalk for Versace as a celebration of her divorce but politely declined.
Versace is rumored to have started to era of the supermodel by taking top commercial print models such as Carolyn Murphy, Milla Jovovich, Angela Lindvall, Daria Werbowy, Christy Turlington, Gisele Bündchen, and Kate Moss and putting them on the runway.Versace used celebrities for a lot their ads most were paid in money and clothing for the use of their images. Some of the celebrities who have been the "face" of Versace are Madonna, Ashton Kutcher, Ian Somerhalder, Kevin Richardson, Demi Moore, Britney Spears, and Christina Aguilera., Lil' Kim ,The Corrs, Milla Jovovich Halle Berry . The current celebrity face of Versace is actress January Jones.
Supermodel Kate Moss has returned as the new face for 2013/14 for Versace
Versace was awarded American Fashion Oscar and the decoration of Commendatore Della Republica Italiana by then Francesco Cossiga the president of Italian Republic. After his death his sister Donatella Versace is the creative director of the house's main line Gianni Versace couture and other diffusion lines. Versace is entirely controlled by the family of late founder Gianni Versace, whose sister Donatella has a 20 percent stake, brother Santo 30 percent, and niece Allegra 50 percent and in recent news U.S. Equity firm Blackstone is among the current bidder looking to gain a stake in the brand .
The brands that make up Versace includes: Atelier Versace, Versace Couture, Versace Sports, Versace Home Collection, Versace Jeans Couture, Versace Collection, Young Versace, and Versus.
The “Versus” line was a gift he created for his sister Donatella Versace it was the house's first diffusion line.
Versace brand also operates a first branded hotel by international luxury brand, the Palazzo Versace in Australia with a new one to open Dubai. The brand is also in the works to launch Damac Towers interior design by Versace Home in downtown Beirut.
Press reports state the Donatella Versace wasn’t too happy about the unauthorized biopic of Versace that aired on Lifetime television network.
Versace headquarters is in Milan and currently operates over 82 boutiques throughout the world and is sold in over 123 retail areas in a variety of luxury multi-designer department stores
Shop Versace online: us.versace.com/
As of August 2013, 82 boutiques operate throughout the world,