On Wednesday, June 25, 2014, Examiner.com had the opportunity to attend the 2014 "Go Further with Ford Trend Conference" at the company's headquarters. Ford shared innovative information with the hundreds of guests in attendance. The fourth annual conference takes a deep journey into what global issues are influencing consumers today and takes a look into the future. We learned that key scientists, designers and trend spotters are busy today discussing future key components in sustainability, design, technology and innovation and how they will alter consumer dynamics in 2015 and beyond.
“A trend is a shift, not a fad,” stated Global Consumer Trends and Futuring Expert Sheryl Connelly to the crowd. During the opening night gala incoming CEO of Ford Motor Company, Mark Fields, hosted a dynamic panel with Clayton Christensen, Professor of Business Administration at Harvard Business School, and designer Kenneth Cole.
The flow of the discussion focused on changing needs in an evolving world by highlighting the successful careers and platforms both speakers have been involved with. Cole, who is an admirer of the car legend talked about ways to express your creativity and how to take healthy risks to accomplish success. “I have re-tweeted (the words of) Henry Ford for some time,” said the designer. “I am so impressed and so inspired by his message of creativity.”
After speeches guests witnessed the reveal of the 2015 Ford Edge, which is a stylish SUV with new features including 2.7L Ecoboost V6 and variable ratio steering. It puts the company ahead of the curve with a visionary vehicle that drives you to your destination, but is also is more than just a car. It now uses new technology and sensors that sync with personal devices.
"Some may view [the car] as a cell phone on wheels, a web portal on wheels, or their largest wearable. If their car is more than just a car, then what's a car company?" questioned Fields. "What it means for us is we want to be part of the solution. We have laid out our blueprint for mobility, which spells out the technology, business models, and partnerships we feel we need to make the world a better place."
Being a super-empowered, hopeful individual in a world full of questionable moments is a possibility after hearing some of America's greatest speakers remarking in unison that the modern world is simply full of possibilities. It is being realized that whatever can become new helpful information is worthy of being a trend.