Many signs for businesses have one notable problem: people passing by cannot remember what they say. When designing custom signs, it is important to follow a few simple tips and tricks to make sure more people notice your sign and remember your business. The sign or banner needs to be easy to read from far away, eye-catching, and easy to remember.
The Problem with Visual “Noise”
A number of storefronts located in busy areas have greater visibility due to increased traffic. While being able to capitalize on available traffic as a form of free advertising is great, being in a busy location comes with a few challenges. One of the most notable challenges is visual noise, or other distractions people passing by experience. Visual noise can include the following items listed below:
- Signs and advertisements from other businesses
- Traffic lights, crosswalk signals, etc.
- Pedestrians and cyclists
- Parking meters and municipal signs
Signs or custom banners in busy locations need to be designed to combat issues with visual noise. However, designing the right signs or banners to pop in a crowded location might be easier than you think.
Tips for Designing Signs and Banners that are Easy to Notice and Remember
One of the most important tips when designing signs and banners for your business is to remember that less is often more. A sign with a simple design can actually be more eye-catching than one with intricate images from far away. Plus, simple signs are less likely to fade into a busy background. A few tips and helpful facts when designing signs people will notice and remember are listed below:
- Use as few words as possible. Only use highly relevant words such as “Alterations” or “Friday Sale.” Using fewer words makes signs easier for others to read quickly and accurately when walking or driving to a different location. Also, use sight words (i.e. words that people read by scanning) to clearly express what you want to advertise.
- Have contact info that is easy to remember. Translate phone numbers into numbers and letters that are easy to remember (e.g. 555-CALL-NOW) instead of giving lengthy URLs, business names that are difficult to spell, or phone numbers that are comprised of all digits. The average adult can remember less than five random digits in order for about an hour after glancing at them.
- Make everything easy to read. Some of the most effective signs and banners have colored text on a solid background. People are usually more likely to notice the content on a sign if it is easy to read.
- Get rid of extra information. Catchy statistics and slogans can often confuse people that pass signs. Explain who you are, what you do, and how to contact your business. Give interested leads packets with slogans, statistics, and mission statements that can be looked at in depth later.
Use Signs and Banners Wisely for Advertisement
It is important to think about logistical issues certain designs might have before designing custom signs or banners. In many ways, the best design for signs and banners are designs that allow new customers to notice your business, remember the contact information, and get more information later.