During national and local political campaigns begin candidates are normally asked about a clean campaign pledge or promise. Basically it states that they will not run a smear add against their opponent for whatever reason.
Car dealerships should also take a look into not smearing each other. Dennis Hyundai has been taking a huge swings at every other automaker and dealership for a while now. Talking about price and quality only when directed toward certain automakers, or vehicle options, styling and vehicle choices.
Toyota who still has a long standing history of being a reputable and incredibly well built car has as we all know taken a few faults, and then went through a political dog and pony show. Why would Dennis Hyundai need to take a swing at a company that has already been hit.
Is Dennis Hyundai scared of of that reputation? Dennis does have the balls to name their competitors and not just say the other guy or our competitors. However that does not dismiss the attack ads. It is human nature that we attack what we are scared of, which does show in what we as people do.
But what are they scared of, that the competitors make a better product or can out perform them on a daily basis, or maybe that a Ford, Honda or Toyota has a better reliability record than Hyundai.
Hyundai is facing a huge reputation deficit, fighting against the long standing history of great cars already in the country can be a tough fight. However it is still no reason to attack your contenders.
One of the big qualms they seem to have is price, that the competitors cant keep the price down to the standards Dennis sets. The price for the most part is out of their control. They Cars are built in a very inexpensive manner by a company that has mastered vertical integration.
Hyundai owns the quarries and mines that produce the metal for the cars as well as the ships that bring them here the factories they are made in. The vehicles electronics are made by Hyundai technicians, and it all happens with in miles of each other.
On a more national level Hyundai does seem to have a bit of an identity crisis. Like a bad stockbroker they have diversified their portfolio of cars to every stretch of the industry, and not well. They are pushing the Genesis coupe to the young market but cant seem to place the Elantra to the right market. They are selling quite well but I think its more on price than, style, engineering, or reliability.