It's undeniable, denim will never die, especially in Los Angeles. Its the one sure piece of garment that is worn so often, that it seems virtually indestructible. Case in point, your favorite pair of jeans that were probably worn at least 100 days out of the year actually look better now than when they were first purchased, and will probably outlast most of your wardrobe. No other city embodies the staying power of Jeans more than the entertainment capital of the world, Los Angeles. 

LA is a city that is very diverse, widespread, and offers something for everyone, no matter who you are. Well the same can be said about jeans because they can literally be paired with anything and look great. Whether worn with a button up shirt, a polo, a tee, a vest, a leather jacket, a vintage tank, a cardigan, or a blazer, the jeans need to stand alone and make a statement. There is an art in constructing fine denim that will not only look good, but will last a lifetime. Designers such as Replay, Diesel, True Religion, and PRPs have some of the most distinguishing crafted denim that sets them apart from "all the other jeans" on the market. Of course, the old adage "you get what you pay for" is applicable to clothes. With prices for good denim starting at $100.00 and going upward of $500.00, it's understandable how the average guy can feel limited to jeans from the Gap or whatever store has a sale at the local mall. That can change. Los Angeles has tons of thrift stores and trendy 2nd hand boutiques that will offer designer denim for a fraction of the retail price. Z. Loft Boutique is a new fashion store in Downtown Los Angeles that caters to the fashionable yet economical shopper with vintage and designers items that are hand picked from all over the world. The store prides itself on it uniqueness, so shoppers can rest assured that a dozen other people wont be wearing the same thing. Z. Loft Boutique. 215 W. 6th st. LA, CA. 90014