Renault’s overall product sales rose 3% in 2013, primarily due to the its Dacia brand, especially its Logan pick-ups, vans and MCV vehicles, introduced in 2004.
First developed in 1966 by Romania’s state-owned company Pitesti, Dascia remains the country’s most important automanufacturer, even though it was bought by Renault in 1999.
Other landmark vehicles for the company have included the SuperNova (the first car released after Dacia signed with Renault); Solenza, which replaced SuperNova in 2003; Sandero, first unveiled at the 2008 Geneva Automotive Show; and the company’s first SUV, the Dacia Duster.
In fact Duster has been well represented in racing when it was first driven by three female teams in the 2011 Rallye Aïcha des Gazelles in Morocco, as well as providing Alain Prost with a 2nd place finish during the ice racing competition for the Andros Trophy, etc.
Dacia is now available in 51 countries throughout Europe and North Africa, as well as in Turkey, where Renault CEO Carlos Ghosn is looking to expand its popularity even further this year by “building plants in expanding regions.” He is also looking to work closer with Japanese alliance partner Nissan Motor Co. to develop more vehicles with “common components to reduce costs.”
"In 2014, in a more favorable market context, we are confirming our profitable growth strategy by continuing our recovery in Europe and increasing our international sales,"stated Chief Performance Officer Jerome Stoll