Delta Air Lines is stepping up to the plate and improving the customer experience for flyers traveling between New York-JFK and Los Angeles, San Francisco and, soon, Seattle. What's in the cards are more dining and entertainment options, including free newspapers and better wine.
The new offerings include:
Sparkling wine in BusinessElite®
Copies of The New York Times, The Wall Street Journal and USA Today for BusinessElite customers, beginning later this spring
BusinessElite express meals beginning this fall
Complimentary headsets for all customers seated in Economy Comfort™ and Economy
Complimentary beer, wine, spirits and premium snacks in Economy Comfort in April
Complimentary movies and on-demand TV shows in Economy, plus free HBO® selections and new release movies for customers seated in Economy Comfort starting this summer
375 ml bottles of Hess Select Chardonnay and Meiomi by Belle Glos Pinot Noir available for purchase in Economy Class beginning in March
Starbucks coffee for all transcon customers, beginning this summer
Expanded movie and on-demand TV library, with up to 100 movies to choose from
Upgraded food for purchase menu including more kid-friendly and healthy options beginning this fall
All transcon flights out of New York's JFK will depart from T4, Delta's new international terminal, opening in May
All the airlines have realized that every customer is important and many times it's the little things that brings customers back.
"We are always working to make the coast-to-coast travel experience more comfortable and productive for our customers," said Joanne Smith , Delta's senior vice president – In-Flight Service. "In addition to product elements such as full flat-bed seats and in-flight Wi-Fi, sometimes it is the smaller, more personal touches that really make the flight experience an exceptional one."
Ideas In Flight
In addition to these changes, Delta is also starting Ideas In Flight, a program through which Delta will test their new products and services and get r real-time feedback from customers on board and via Facebook.
"Ideas In Flight puts customers at the heart of our process. They know better than anyone what it takes to make flying better and their valuable insights and feedback will help shape new initiatives as we continue to innovate and improve the travel experience," said Tim Mapes , Delta's senior vice president – Marketing.
Customers will be able to participate by accessing the Ideas In Flight website for free while flying transcontinental flights via in-flight Wi-Fi and through the Delta Facebook page.
Delta's Transcontinental flying will be operated using a combination of Boeing 757 and 767 aircraft types. Some of these flights will offer flat-beds to those in BusinessElite.
More from Delta on their BusinessElite experience:
Delta has already transformed cross-country travel with its current transcontinental BusinessElite product, with service elements including a gourmet three-course menu from renowned chef Michael Chiarello paired with a wine menu from Delta's Winemaker Series selected by Delta's master sommelier Andrea Robinson ; an extensive library of on demand movies, TV shows, music and games; and Gogo In-flight Internet access. Premium pillows, quilted duvets, amenity kits, noise-canceling headsets and adjustable winged headrests provide additional comfort.
Great stuff from Delta, and great news for their transcontinental flyers.