Wow, this is news to this Delta Airlines frequent flyer card holder. Did you know that the airline has teamed up with Starwood Hotels and Resorts Worldwide to offer Crossover Rewards at the hotels? It’s true. And what’s more the two companies were honored for it at the 26th Annual Freddie Awards (named for Sir Freddie Laker in honor of his accomplishments in marketing travel during the 1970s).
A press release received today explained that, “Recognized as an industry-first, Crossover Rewards is a comprehensive partnership offering exclusive benefits to Delta SkyMiles Medallion members and Starwood Preferred Guest (SPG) elite members.” It further explained that Crossover Rewards allow select Delta and Starwood elite members to receive shared benefits such as late checkout and free in-room Internet for hotel stays as well as a free checked bag and Priority Boarding for air travel in addition to earning points in both programs whether flying or spending the night. With flights to more than 300 destinations and hubs in markets like Tokyo, Paris, New York City and Atlanta, Delta's global reach complements Starwood's worldwide hotel footprint including nine hotel brands in 100 countries around the world.
"Delta and Starwood forged an outstanding partnership that enabled us to extend the benefits of loyalty beyond our customers' seats and outside their hotel rooms with a revolutionary new program in Crossover Rewards," said Jeff Robertson, vice president – SkyMiles. "We're pleased to be recognized for an innovative concept that changed the way an entire industry thinks about rewarding customers."
Delta is also rolling out a new mileage earning structure and redemption options for SkyMiles members next year. Members can access the U.S. Award chart online at delta.com/skymiles2015 which will be effective for new Award Tickets booked beginning Jan. 1, 2015. The really good news, providing it works, is that passengers will continue to have access to every seat on every Delta flight as an Award seat with no blackout dates.