As it strives to increase the number of bookings made on-line, Delta Air Lines has released new Apple-based applications for use by iPhone and iPad customers. The new apps are part of a $140 million initiative by the Atlanta-based carrier to connect with travelers in new ways and at the same lower its cost of doing business. Driving its customers into making their own bookings and utilizing other on-line services means that fewer transactions are handled by phoning a reservations agent.
The new apps are available free-of-charge, and the airline says that an updated app for Android devices will be released in the next few months. Android's operate on a platform designed by Google, rather than Apple. Delta also introduced a revamped website last November, not surprisingly leading to complaints about the difficulty in maneuvering around it. Over time, visitors to www.delta.com should find the new website to be very user-friendly with many more bells and whistles than in the past. Further website improvements will also be added during the first half of 2013.
In addition to being able to make flight reservations, the new iPhone and iPad apps offer the opportunity to purchase EconomyComfort seating with extra legroom, as well as make hotel bookings. More capabilities will be added in the coming months.
The iPad app includes an exciting new feature for passengers who are accessing Delta's wi-fi in-flight. Dubbed 'Glass Bottom Jet', travelers can view a map of the ground that the aircraft is passing over, much like map applications currently offered on various smart phones.
Delta has been a world-leader in developing new technology for travelers, as it invests heavily in new ways to increase revenue and reduce its labor costs.