DEL TACO INTRODUCES NEW CRUNCHTADA TOSTADA AND CRUNCHTADA PIZZAS
Try CrunchTada Tostada Free With Purchase on Sept. 4 and Sept. 11
Irvine, Calif. – September 4, 2013 – Del Taco announced today the introduction of the CrunchTada™ Tostada and CrunchTada™ Pizzas. Featuring layers of fresh ingredients all cooked, chopped and grilled in Del Taco kitchens throughout the day, the CrunchTada Tostada and CrunchTada Pizzas are the first new menu innovations since Del Taco relaunched its brand earlier this year and promised to introduce new, craveable menu items.
Differentiating the CrunchTada Tostada from traditional tostadas is its thick corn shell, resulting in unmatched crunchiness. The wavy tostada shell hugs the layers of tasty fresh ingredients including slow-cooked beans, freshly-grated cheddar cheese, Del Taco’s signature taco sauce and crisp lettuce. Priced at $1.00, the CrunchTada Tostada is the latest addition to the Buck & Under Menu, which offers the best variety of fresh items for one dollar or less.
Del Taco guests can try the new CrunchTada Tostada or any item of their choice from the Buck & Under Menu free with any purchase as part of the “Free Wednesdays” promotion. This offer will be available between 3:00 p.m. and 9:00 p.m. on Sept. 4 and Sept. 11 at participating Del Taco restaurants. Full event details can be found at www.deltaco.com/freewednesdays.
“The CrunchTada Tostada and CrunchTada Pizzas represent a step forward in Del Taco’s promise to deliver new menu innovations,” said John Cappasola, executive vice president and chief brand officer at Del Taco. “Creating the new CrunchTada line reinforces our commitment to deliver quality items made with freshly-prepared ingredients at the best possible value.”
Layers of Fresh Ingredients:
Both the CrunchTada Tostada and CrunchTada Pizzas start with the same crunchy, thick, wavy corn tostada shell. Each shell takes shape during cooking and no two are ever alike. The CrunchTada Tostada adds slow-cooked beans, taco sauce, crisp lettuce and freshly-grated cheddar cheese. These fresh ingredients combined with the crunchy shell results in a one-of-a-kind auditory and taste experience. For guests that crave the combination of protein, cheeses and more layers of flavor, the Beef CrunchTada Pizza ($2.29) and Chicken CrunchTada Pizza ($2.49) have extra toppings and extra flavors.
Beef CrunchTada Pizza includes slow-cooked beans, seasoned beef, nacho cheese, taco sauce, freshly-grated cheddar cheese, diced tomatoes and cilantro on top of the thick, crunchy corn shell while Chicken CrunchTada Pizza features slow-cooked beans, marinated grilled chicken, nacho cheese, creamy chipotle sauce, freshly-grated cheddar cheese, diced tomatoes and cilantro. CrunchTada Pizzas are available a la carte or in a meal with a regular taco and a small drink.
Delivering the Brand Promise
Earlier this year, Del Taco announced a rebranding effort and the “UnFreshing Believable” advertising campaign to communicate the lengths the company goes to in order to deliver quality, made-to-order menu items that taste better because they are created with freshly-prepared ingredients. All menu items include fresh ingredients such as cheddar cheese grated from 40-pound blocks throughout the day, hand-made pico de gallo salsa, lard-free beans slow cooked from scratch and marinated chicken grilled in the restaurant.
About Del Taco
At Del Taco, all menu items taste better because they are made to order with fresh ingredients including cheddar cheese grated from 40-pound blocks, handmade pico de gallo salsa, lard-free beans slow-cooked from scratch, and marinated chicken grilled in the restaurant. The menu includes classic Mexican dishes such as tacos, burritos, quesadillas and nachos as well as American favorites including hamburgers, crinkle-cut fries and shakes. Earlier this year, Del Taco announced a rebranding effort and the “UnFreshing Believable” advertising campaign to communicate the lengths the company goes to in order to deliver quality, made-to-order menu items created with freshly-prepared ingredients. Del Taco also serves breakfast featuring a full line of breakfast burritos. Del Taco has more than 550 restaurants in 18 states serving more than three million guests each week. Consumers can receive coupons for free food by "liking" Del Taco on Facebook at www.facebook.com/deltaco or joining our Raving Fan eClub at www.DelTaco.com/RavingFan. For more information, please visit www.facebook.com/deltaco or www.deltaco.com.