Del Monte Foods Pet Products is relaunching as Big Heart Pet Brands and is now the largest standalone pet products company in North America. This launch follows Del Monte's sale of the canned food business to Del Monte Pacific Limited.
The new business will focus exclusively on the pet products market and Big Heart Pet Brands singular focus on nurturing the bond between people and their pets. The company will include the following brands: Milk-Bone, Meow Mix, Natural Balance, Kibbles 'n Bits, 9Lives, Milo's Kitchen, Pup-Peroni, Nature's Recipe, Canine Carry Outs, Gravy Train, Meaty Bone, Jerky Treats, Pounce, Alley Cat and other pet-related brands.
The rebranding will give Big Heart Pet Brands a better opportunity to capture more growth opportunities in the expanding $21-billion pet products category. The company will leverage its size and resources to provide innovative pet products to the specialty, independent pet, mass and grocery markets.
"Every pet has a right to balanced nutrition," says Dave West, president and CEO of Big Heart Pet Brands. "We know that healthy, happy pets can make lives fuller."
Big Heart Pet Brands will continue to be based in San Francisco, with additional offices in Pittsburgh and Burbank, California. The company will also maintain existing pet food and treat manufacturing plants and distribution centers and sales offices.