Vogue magazine has acquired fame for featuring photos portraying gorgeous, glamorous models in fabulous attire. Both teens and adult women typically buy the publication, at least in part, to gaze upon those photos. Just one problem: Only 12 percent of all women can fit into the sizes that those models wear, reported the Irish Examiner on September 6. So to counter the claims that those super-thin supermodels are causing teens and young women to develop negative body images and even eating disorders, British Vogue magazine has created a film that shows the reality of the fashion industry.
Alexandra Shulman, the editor of British Vogue, said that the film is designed to show girls about the tricks used by photographers and the industry to make the models look so perfect. She hopes that the teachers will follow the guidelines in the lesson plan to tell the girls that only 12 percent of women resemble the bodies of models.
“Most girls understand a fashion image is not a snap shot, but I don’t think they understand quite how elaborate it all is. There are all kinds of tricks people use to create the image they want. It is a construct and at every level people are adding something," she added.
However, Alexandra defended the use of super-thin supermodels. “Models are thin. It is a part of the job description and, as long as they are healthy, I don’t think it matters. What would bother me is if it becomes the dominant ambition of young girls to be thin, or in fact to be models full stop. There are other things to be,” she said.
What do you think? Is the film a step in the right direction? Or should Vogue and other fashion magazines take a bolder step and feature real women's bodies in their pages?
Alexandra insists that it's all part of the industry. "The distance between a model getting out of bed in the morning and what you see on the page, well, it’s a huge gap,” she told The London Times.