Deane Beman, the legendary former commissioner of the PGA Tour, has been appointed as the honourary chairman and ambassador of The Cape Breton Celtic Classic presented by PC Financial.
Beman, the PGA Tour's second Commissioner, served from 1974 to 1994, and oversaw an explosive period of growth, making great strides in visibility, media coverage and charitable contributions for the game of golf.
Under his leadership, the tour expanded PGA Tour Properties to 14 Tournament Players Clubs.
In 1985, he brought PGA TOUR Entertainment (then Productions) in house to produce TV/audio-visual vignettes, commercials, and speciality pieces such as "Inside the PGA TOUR."
Beman's other important innovations included a professional agronomy department, the tour's statistics program, electronic scoreboards, the establishment of mobile fitness training centres and the birth of the Champions Tour in 1980 and the Web.com Tour in 1990.
He was instrumental in bringing tour players closer to the ranks of other "major" sports with respect to player benefits when he instituted the Players Retirement Plan in 1983.
Beman, in conjunction with the American Golf Sponsors and the tour, brought charitable donations to the forefront with more than $84.7 million in the 1990s alone.
How to get involved in the Cape Breton Celtic Classic:
Attending the Cape Breton Celtic Classic provides an incredible opportunity to experience world-class golf at a PGA Tour Canada event.
Fans and volunteers will have the opportunity to get up close and personal with PGA Tour Canada players from Canada, Australia, the U.S., South Africa, and nearly 20 other countries.
All of the players will be shooting to finish in the top five on the Order of Merit at season’s end, earning access to the Web.com Tour and taking the next step on the path to the PGA Tour.
To sign up as a volunteer or for a paid caddy position ($35/per day), to purchase event tickets, and to find out more about sponsorship opportunities and how to get involved in PGA Tour Canada’s season, visit: http://www.capebretoncelticclassic.ca/get-involved/.