Twitter and Instagram are abuzz with pictures and selfie's of Deadmau5's Ferrari 458 Italia being unloaded and parked at a local Miami South Beach hotel as celebrities and car enthusiasts prepare to embark on the Gumball 3000, an annual 3000 mile international road rally.
Aptly dubbed the Purrari ( it says so on the license plate), fans of Deadmau5 are well aware of his love for high performance Italian sports car. Shortly after purchasing his Ferrari 458 Italia, Deadmau5 immediately got it wrapped with the iconic NyanCat (or Poptart cat), an internet meme that gained prominence in 2011.
Nyan Cat, also known as Pop Tart Cat, is an 8-bit animation depicting a cat with the body of a cherry pop tart flying through outer space. While absurd themes like flying kittens and pastry cats have been around for some time, the surreal humor behind this particular combination has captivated YouTubers and online art communities, spawning fan illustrations as well as user-interface designs and homebrew games across multiple platforms.
Deadmau5 is a Canadian progressive-house music producer and performer from Toronto, Ontario. Known for his house tracks topping international charts and being ever popular with this current generation, his 458 Italia is testament to his whimsical nature and "not taking things to seriously" attitude.
Fans of Deadmau5 and the Gumball 3000 will be delighted to see NyanCat scream past with Deadmau5 at the wheel as the rally kicks off.the rally will start in the United States in Miami, pass through Atlanta, and finish in New York City. Then it will proceed, with participants and cars being loaded onto planes, over to Western Europe, starting in Edinburgh, continuing through London, Paris, and Barcelona, before finally culminating on the island of Ibiza.