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Dead end for Honda Insight

2010 Honda Insight
2010 Honda Insight

Honda has finally pulled the plug on its Insight hybrid after the car failed to ignite any enthusiasm by consumers. In fact, the company had instructed dealers not to take any new orders for the five-door, five-passenger vehicles last November, which generated only 4,802 sales last year here in the US, compared to 145,172 for Toyota’s Prius, despite its lower cost (by several thousands of dollars) and the fact that it reportedly had the highest fuel economy of any car in America, 48mpg city and 60 mpg, highway when the second generation Insight debuted as a 2-door/2 passenger model in 2010. The newer Insight, on the other hand has been rated at 42 mpg combined, lagging behind Honda’s new Accord Hybrid at 47 mpg, while Prius is now rated at 50 mpg.

Ironically, the Insight’s best market was in Japan, where it sold 157,275 cars in 2013.

There has been no word from Honda (as yet) about whether the company is working on a replacement for the Insight.

Note: Honda actually introduced its first Insight hybrid as a 3-door hatchback in 1999. It was the first production vehicle to feature Honda's Integrated Motor Assist system. The car, however, was discontinued in 2006, before being rsurrected in its 2-door version four years later as stated above.