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De Beers lets you design your own celebrity-style ring

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It seems we are in the height of engagement season for celebrities. Everyday you read about someone else “putting a ring on it.” Celebrities like Olivia Palermo, Lauren Conrad, Emily Maynard, Gabrielle Union, Robin Wright, and most recently, Ashlee Simpson are all sporting stunning diamond rings from their sweethearts. For those of planning engagements and hunting for our own Sparklers, De Beers Diamond Jewelers is introducing an exclusive in-store service called For You, Forever that allows for full customization using the De Beers treasure chest of diamonds. Guided by De Beers Brand Ambassadors, the For You, Forever iPad application has 10 settings, 6 diamond cuts, and over 2,000 loose diamonds to choose from. This equates to over half a million variations. With For You, Forever the possibilities are truly endless.

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De Beers Diamond Jewelers was established in 2001 to showcase beautiful diamonds in well crafted jewelry pieces. Based in London with boutiques around the world, De Beers Diamond Jewelers specializes in crafting diamond pieces across fashion and bridal collections. Each collection is inspired by the timelessness of nature and crafted to last forever, fusing together the elegance of the diamonds with contemporary design.

For You, Forever enables effortless comparison of styles and diamonds. Customers can shop according to carat weight to suit not only their individual preferences but also their budgets. For example, recreate Olivia Palermo’s stunning yellow diamond ring in a more modest carat weight or setting. Thanks to De Beers For You, Forever, we can all have paparazzi worthy engagement rings!

The De Beers ring will truly be yours, individually crafted for you, forever.



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