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De Beers introduces new service for customization of engagement rings

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De Beers Diamond Jewelers is introducing an exclusive nationwide in-store service called For You, Forever that allows for full customization of engagement rings using the De Beers treasure chest of diamonds.

Guided by De Beers Brand Ambassadors, customers can effortlessly compare a seemingly unlimited selection of styles and diamonds. The iPad application is updated in real time allowing clients to select their individual diamond. Customers can also shop using a variety of filters such as cut and carat weight to suit not only their individual preferences but also their budgets.

The For You, Forever iPad application has 10 settings, 6 diamond cuts, and over 2,000 loose diamonds to choose from. This equates to over half a million variations. With For You, Forever the possibilities are truly endless. Visit De Beers at‎ or on Twitter @DeBeers



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