Skip to main content
  1. Life
  2. Family & Parenting
  3. Working Parents

De Beers introduces new service for customization of engagement rings

See also

De Beers Diamond Jewelers is introducing an exclusive nationwide in-store service called For You, Forever that allows for full customization of engagement rings using the De Beers treasure chest of diamonds.

Guided by De Beers Brand Ambassadors, customers can effortlessly compare a seemingly unlimited selection of styles and diamonds. The iPad application is updated in real time allowing clients to select their individual diamond. Customers can also shop using a variety of filters such as cut and carat weight to suit not only their individual preferences but also their budgets.

The For You, Forever iPad application has 10 settings, 6 diamond cuts, and over 2,000 loose diamonds to choose from. This equates to over half a million variations. With For You, Forever the possibilities are truly endless. Visit De Beers at‎ or on Twitter @DeBeers



  • Randy Travis
    Randy Travis returns with 'Influence Vol. 2: The Man I Am' in August
    Today's Buzz
  • Alternative medicine
    Alternative medicine: Remedies to make the bugs in your body go away for good
    7 Photos
  • Beach body
    Fitness: Earn your beach body badge with bootcamp classes
    10 Photos
  • Back to school
    These 10 items are sure winners on your back-to-school shopping trip
    12 Photos
  • Izabel Goulart
    Izabel Goulart walks the runway with Studio F at Colombia Moda
    19 Photos
  • Ombre' technique
    Go for the gusto: What ombre' technique are you?
    5 Photos