As if the success of franchises such as "Twilight", "Hunger Games" or "Harry Potter" didn't make it obvious enough, the realm of "young adult fiction" can be very lucrative. Not only can it translate to millions in novel sales (either physically or via digital e-books) but in adaptations to both TV and film. Comic book characters have often gotten officially licensed novels written about them (anthologies, adaptations of famous comic book tales or short mini series, historically), but there has been little concerned effort to try to latch onto the YA market in a major way by comics publishers.
This is set to change as yesterday, the website DC Women Kicking Ass announced that Lois Lane will be the star in an upcoming novel intended to appeal specifically to YA readers. Called "Fallout", it will be written by Gwenda Bond, which is already available for pre-order at Amazon.com for a May 2015 release date. Published by Switch Press, the 304 page novel will follow a teenage Lois Lane who is "an army brat" whose family is moving to Metropolis and who has to deal with the pressures of being the new kid as well as a reporter job at the Daily Planet and a gang called the "Warheads". The only mention of Superman is the statement that she makes a friend online called "SmallvilleGuy". Although Amazon states its release as January, the author herself has clarified that it will indeed be May.
To a degree this follows on the heels of DC Comics' marvelous competitors; YA novels such as "The She-Hulk Diaries" and "Rogue Touch" were published and aimed at this demographic last year. However, through no end of comics and media adaptations, Lois Lane remains one of the most well known heroines in pop culture (equal to or perhaps greater than Wonder Woman herself) and Bond's take seems to fit in better with her target readership (as well as fans of the character). The start of the "New 52" in September 2011 officially ended Lois' marriage to Clark Kent, and since then she's been marginalized due to the editorial push to pair Superman romantically with Wonder Woman. This project should appeal not only to YA readers, but fans of the heroine who may have felt neglected with 20 page comics lately.