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'Dawn of the Planet of The Apes' purges the competition

'Dawn of the Planet of the Apes'
'Dawn of the Planet of the Apes'
AP

"Dawn of the Planet of the Apes" remained on top of the box office its second week out of the starting gate, according to Associated Press (AP) reports, maintaining its steady rule as number one in North America with $36 million in ticket sales, according to industry estimates.

"The summer box office continued to lack mojo, as the R-rated "Sex Tape" failed to turn on moviegoers on a weekend where "Dawn of the Planet of the Apes" maintained its rule," adds AP.

"20th Century Fox's science fiction sequel outmuscled a trio of new films to top the North American box office for the second-straight week with $36 million, according to studio estimates Sunday. The acclaimed sequel to 2011's reboot of the chimp franchise has now made $139 million domestically in two weeks," added the news report. for more on this story visit http://entertainment.in.msn.com/hollywood/reviews/review-dawn-of-the-planet-of-the-apes.

"Its closest completion over the weekend was the home-invasion horror thriller "The Purge: Anarchy," written and directed by James DeMoncaco. Universal's low-budget sequel to last year's surprise hit, "The Purge," opened with $28.4 million, down from the $34.1 million the original scared up on opening weekend," added the report.

Nikki Rocco, head of distribution for Universal, though, noted the stronger competition this time around and the overall "depressed" business at movie theaters. Weekend revenue was down 24 percent from the same weekend last year, continuing a cold summer for Hollywood that's more than 20 percent off the pace of summer of 2013.

But "Anarchy," which imagines an America where all crime is legal for 12 hours every year, was made for only $9 million, making it immediately profitable for Universal. Such success is the envy of most movies, particularly Sony's "Sex Tape," a starrier, more expensive release that opened with $15 million, added the report.

The Jason Segel, Cameron Diaz R-rated comedy failed to turn on moviegoers or critics. "Sex Tape," in which a married couple makes a pornographic home video to stoke the flames of their lagging sex life, came in fourth place behind Disney's "Planes: Fire & Rescue." The animated sequel to 2013's "Cars"-offshoot, "Planes," opened with $18 million, added AP.

"It was kind of a middling weekend unless you were the top film," said Paul Dergarabedian, senior media analyst for box-office tracker Rentrak. Dergarabedian looks ahead optimistically to upcoming releases "Lucy," starring Scarlett Johansson, and the Marvel space film "Guardians of the Galaxy," of which he noted: "A lot of pressure is being put on that movie. It may be the last big summer blockbuster."

"Dawn of The Planet of the Apes is playing on Staten Island theatres. Check your local listing for theaters and showtimes. Its a whole new "Dawn of the Planet of the Apes" in 2D and 3D that help show moviegoers what great summer action is all about. Don't miss the ape revolution!