“I'm excited about the new H&M campaign directed by Guy Ritchie. Here's a sneak preview, the campaign will launch in early Feb.,” Beckham wrote.
This is just the latest campaign for his H&M Bodywear collection. Beckham launched a line of undergarments and lounge wear in partnership with H&M a year ago, debuting in a Super Bowl ad that featured Beckham in a tank top, and boxers. Throughout the year we saw a wave of ads featuring the soccer player in nothing but briefs and tattoos.
In his latest ad Beckham stars as an action hero of sorts as he’s captured on video saving the day in suburban Los Angeles in his briefs.
Beckham still isn’t used to seeing himself display on billboards saying, "No matter how many campaigns I do with H&M, I will never get used to seeing myself on billboards."
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