The new David Beckham Bodywear collection for H&M features heritage sportswear with an East London edge: raglan-sleeve jerseys, Henley’s, ribbed tanks, pajamas, drawstring lounge pants and boxer briefs in athletic grays, perfect for the fall.
H&M crafted a new ad campaign with David Beckham, set in an old-school locker room to launch its new collection. This latest collaboration marks a long-term relationship between H&M and its super-hot spokesmodel. David Beckham loves his new Bodywear collection and says they are already wardrobe favorites.
I love the heritage athletic style of the new pieces in my Bodywear collection at H&M. The tanks, pajama pants and raglan sleeve tops are already like wardrobe favorites for me that I know I’ll wear all season long. It was great to shoot them in an old-fashioned East End changing room. It was like I had gone right back to my roots.
Earlier this week, H&M released a video (above) of behind the scenes, steamy footage from David Beckham’s photo shoot, clad only in his Bodywear collection, to promote the Autumn Campaign.
©Deirdre Haggerty, ALL RIGHTS RESERVED. No part of this article may be reproduced without prior written permission and consent from the author or Clarity Digital Group LLC, DBA Examiner.com.